Google Merchant Feed

A common requirement is to send a list of all purchasable products to a Google Merchant Center account.

storeConnect® supports this out of the box with our Google Merchant Feed.

This is in the form of an XML file which is generated once a day and is accessible via:

The feed generates records that look like this:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:g="" version="2.0">
      <g:title>The meta title of your product</g:title>
      <g:google_product_category>Electronics > Video > Televisions > Flat Panel Televisions</g:google_product_category>
      <g:product_type>Consumer Electronics &gt; TVs &gt; Flat Panel TVs</g:product_type>
      <g:availability>in stock</g:availability>
      <g:price>79.95 AUD</g:price>
      <g:sale_price>39.00 AUD</g:sale_price>
      <g:brand>Product Brand</g:brand>
      <g:description>The meta description of your product</g:description>
        <g:service>Regular Shipping</g:service>
        <g:price>10.00 AUD</g:price>

To have a product show up in the merchant feed, the following must be true:

  1. It must be active
  2. It must not be deleted
  3. It must have an available on date in the past
  4. It must have no discontinued at date or if present, it is in the future
  5. It must have “Sync to Google” selected in the product page
  6. It must have a price greater than $0
  7. It must have an image
  8. It must have a meta title

Once the above is done, it will show up on the following day in the merchant_feed.xml file.


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